Thanks to Andrew for finding these videos and sending them my direction. Haggar has, apparently, just launched a new advertising campaign on YouTube promoting their line of clothing. I've provided the links below. What I can't seem to figure out is, what's their angle?
I've never worn Haggar clothes. I know that my grandfather does. And I guess that could be part of the strategy at work. They've got to be trying to make their clothes cooler to a younger audience. But, then what's up with the Bob Vila-type guys and the do-it-yourself format? Are they actually relevant to the audience that hangs out on You Tube?
Listen, I'm 38 going on 60. I'm a bit of a crumudgeon and I always have been. So, their point-of-view on these topics speaks to me a little. But, I'm still not sure I'm going to go out and buy any Haggar clothes. So, if I won't, are there a lot of people who will?