Thanks to Andrew for finding these videos and sending them my direction. Haggar has, apparently, just launched a new advertising campaign on YouTube promoting their line of clothing. I've provided the links below. What I can't seem to figure out is, what's their angle?
I've never worn Haggar clothes. I know that my grandfather does. And I guess that could be part of the strategy at work. They've got to be trying to make their clothes cooler to a younger audience. But, then what's up with the Bob Vila-type guys and the do-it-yourself format? Are they actually relevant to the audience that hangs out on You Tube?
Listen, I'm 38 going on 60. I'm a bit of a crumudgeon and I always have been. So, their point-of-view on these topics speaks to me a little. But, I'm still not sure I'm going to go out and buy any Haggar clothes. So, if I won't, are there a lot of people who will?
I admire a traditional brand attempting to communicate via social media, but the campaign has too many disparate elements (please tell me how models fighting complements DIY fatherhood and strong inseams) and completely ignores where its target audience lives. Also, I am annoyed by brands advertising their products are made to meet consumer expectations.
Congrats, your shirt buttons stay attached?
Posted by: Andy Woolard | November 02, 2006 at 11:13 AM
Yep. I've never really ripped the side stitching out of a pair of pants before. But, I like my pants to be baggy.
Now The Strokes, on the other hand, that might be something they need.
Posted by: Bret | November 02, 2006 at 03:25 PM