Hayden Fry, the legendary football coach at the University of Iowa, used to paint the visitors lockerroom pink. I don't know if it made the visiting teams less aggressive or just made them so damn mad that their minds were on things other than football. Either way, the Hawkeyes enjoyed an incredible home won-loss record at Kinnick Stadium.
I don't think they do that any longer because a professor (among others) objected. But, back to the topic at hand...
The Wall Street Journal, in an article titled "The Politics of Pink Shirts", discusses Tony Snow's sense of style and how he might be using it to set the "tone" with the media (Tony Snow is currently serving as White House press secretary).
Mr. Snow mixes things up, with colors that often seem to reflect the administration's mood. Discussing Syria, recently, he wore a serious white shirt and maroon tie. When the president gave an upbeat press conference in the Rose Garden after a surprise visit to Iraq, Mr. Snow wore a cheery pink shirt and a light blue tie.
Based on President Bush's recent coverage in the media and his dismal approval rating, I'd be hard-pressed to suggest that the tactic is working. But, the next time you have a client meeting or presentation that has the potential to get a little tense, try pink. Unless, of course, you're meeting to discuss national security or world peace.